Each year, Americans add
38 billion plastic water
bottles to our landfills.

38 Billion
You can help reduce that number
by changing one simple habit.


If you buy a plastic water bottle, refill it once before you buy another one.

It’s that simple!

You’ll drink more water —
good for you.

It’s one less bottle to buy —
good for your wallet.

It’s one less bottle in a landfill —
good for our planet.

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Pledge to reduce plastic
pollution and help spread the word.

Summer Tour

We hit the road this summer to encourage people to use fewer plastic water bottles.

VIDEO Think Twice Drink Twice
at Hangout Fest 2017
VIDEO Think Twice Drink Twice
at Bonnaroo 2017

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What About Recycling?

Only 25% of plastic water
bottles get recycled each year.

GET THE FACTS: Recycling
Is it Safe to
Drink Twice?

Three things to know:

Plastic water bottles are now made with PET which the FDA has determined is safe for both single and repeated use. So, unless you leave your bottle in your car in the blazing heat for six weeks, you’re okay to reuse it.
“Drinking water quality in the U.S. remains the safest in the world,” says the American Society for Civil Engineers.
At least 25% of bottled water comes from municipal sources sold to you at a 500% markup. That means there’s a good chance you’re already drinking really expensive tap water.
Get Smarter

Learn more about single use
plastics and the environment.

GET THE FACTS: Plastic Pollution

In the News

The latest news on plastic pollution, and the fight to stop it.

Shocking photo shows Caribbean Sea being 'choked to death by human waste'
Telegraph UK
Plastic fibres found in tap water around the world, study reveals
The Guardian
A Million Bottles A Minute: World's Plastic Binge 'As Dangerous As Climate Change'
The Guardian

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Americans do a lot of things well.

Baseball. Action movies. The internet.

But, let’s face it. We’re lousy at recycling.

The typical American uses 167 plastic water bottles each year, but only recycles 38. That works out to 38 billion end up in American landfills annually. Once there, these bottles take about 450 years to break down.

Even the plastic bottles sent for recycling come at a cost, with roughly 40% of plastic bottles being shipped overseas, typically India or China, for processing. And even then the plastic isn’t truly recycled. Oftentimes the plastic bottles are “downcycled” into lower quality products that, more than likely, will end up in a landfill somewhere else. That’s a big environmental footprint for every bottle purchased.


We’re asking people to refill their bottle just once before they recycle it. This small act can have a huge impact on how many bottles we buy, consume and throw out.

Refilling means one less bottle heading to a landfill.

Want to know more? Checkout these links:

Animation of Water Bottle Recycling Rates
Container Recycling Institute
The Story of Bottled Water
Message in a Bottle
Decomposition Rates


Tap Water

We’re not going to lie to you.

Tap water is getting a lot of bad headlines lately. From the crisis in Flint to the latest headlines, it’s enough to make people wonder whether any tap water is safe.

We share that concern, but it’s important to look at the facts.

FACT: “Drinking water quality in the U.S. remains the safest in the world,” says the American Society of Civil Engineers.

FACT: Water systems serving less than 500 people accounted for nearly 70 percent of all violations and a little over half of all health-based violations, according to a recent report from the National Resources Defense Council.

FACT: At least 25% of all bottled water comes from municipal tap water. Sometimes that water is further refined and filtered; sometimes it’s not. In fact, in the most comprehensive study of bottled water to date, 33% of bottled water was found to be contaminated.

FACT: Unlike the bottled water industry, municipal water systems are required to publish their quality testing results. You can find out more about your local water quality by looking on the EPA website.

Want to know more? Checkout these links:

Drinking Water – Infrastructure Report Care, 2017
The Story of Bottled Water, 2010
The Truth About Tap Water – NRDC, 2016
Fear or Folly? The 411 on Fluoride – Planet Experts, 2017


PET vs. BPA Plastics

If you earned a degree in organic chemistry, feel free to skip this section.

PET: Polyethylene terephthalate (PET) is the most common thermoplastic polymer used in the production of plastic bottles. If you buy a bottle of water, it’s almost certainly made from PET. According to a 2012 study published in the Journal of Environmental Monitoring, refilling a plastic bottle made from PET is safe, provided you follow a few common sense guidelines.

First, don’t keep the bottle for more than a year.

Second, don’t refill the bottle if the temperatures are in excess of 160°F. Excessive heat and time can cause the breakdown of some of the chemicals in the plastic bottle.

BPA: (bisphenol A) is frequently used in the packaging of food and beverages. However, BPA is typically not used in the single-use plastic water bottles found at a gas station or corner store. It’s worth noting, however, that the FDA states BPA is safe at the very low levels that occur in some foods. This assessment is based on review of hundreds of studies.

What does this all mean?

PET is not an issue as long as you don’t keep refilling the same bottle for more than a year. Any concerns surrounding BPA are not relevant given that it is rarely found in single-use plastic water bottles.

Want to know more? Checkout these links:

The Safety of Beverages in Plastic Bottles – Food Safety Magazine


Plastic Pollution

In addition to the waste that’s created, the environmental damage from bottled water begins long before you pick up a bottle at the gas station.

Consider the following:

  • 1 billion plastic water bottles move around the world per week via truck, train and ship.
  • Almost 20 million barrels of oil are required to produce the world’s supply of bottled water.
  • More than 2.5 million tons of CO2 are released annually from the production of bottled water.
  • About 40% of our plastic recycling is shipped overseas for processing, which means an even larger carbon footprint when you factor in the energy spent shipping that cargo. And even then the plastic isn’t truly recycled. Oftentimes the plastic bottles are “downcycled” into lower quality products that, more than likely, will end up in a landfill somewhere else.
  • Bottled water significantly impacts the water resources in our communities.
  • According to the National Resource Defense Council, “it takes 1.63 liters of water to make every liter of Dasani—and the company is doing it in drought-plagued California.”
    (Truth About Tap, NRDC, 2016)

Want to know more? Checkout these links:

The Plastic Age: A Documentary Feat. Pharrell Williams
Trillions of Plastic Bits, Swept Up by Current, Are Littering Arctic Waters – The New York Times
Container Recycling Institute
Bottled Water: Pouring Resources Down the Drain